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OUR STORY

Randa is the visionary founder of Turath by Randa, a brand inspired by a deep connection to culture, artistry, and personal heritage. Growing up surrounded by the rich history of her family’s artistic legacy. Randa developed a passion for creativity and craftsmanship. The vivid artistry of her grandfather sparked her own journey to create meaningful pieces that celebrate both personal heritage and artistic expression.

After moving to Canada, Randa’s strong ties to her roots led her to design jewelry that bridges the traditional and the contemporary. With over 10 years of experience, she blends timeless techniques with modern design, imbuing each piece with significance and meaning.

Turath by Randa is more than just a brand; it is an extension of Randa’s soul. Every design reflects her personal journey, her family’s artistic legacy, and her belief in the power of cultural expression. Through her jewelry, Randa hopes to inspire others to embrace their heritage and wear their stories with pride.

OUR PURPOSE

Turath by Randa creates culturally inspired jewelry that combines traditional craftsmanship with modern design, appealing to those who value heritage and personal expression. Their pieces aim to bridge cultural divides, offering stylish, meaningful jewelry that allows individuals to carry a sense of home, no matter where they are in the world.

Our Mission

Turath by Randa's mission is to celebrate Arabic heritage worldwide through unique jewelry that fosters pride and connection, reminding customers of their rich cultural roots, no matter where they are.

Our Vision

We envision a world where women proudly celebrate their heritage by wearing Turath by Randa jewelry, expressing their identity to the world.

Our Core Values

Cultural Authenticity

We honour and preserve Arabic heritage in every design, ensuring each piece embodies the rich traditions that inspire it.

Quality Craftsmanship

We are committed to excellence, from the selection of materials to the craftsmanship in every piece, ensuring our jewelry endures through time.

Customer Empowerment

Our jewelry empowers you to express your cultural identity and personal style, fostering a deep connection to your heritage.

Innovation and Creativity

We continuously innovate, merging traditional Arabic aesthetics with contemporary trends to craft unique and captivating jewelry.

Community Engagement

We cultivate a community of like-minded individuals who share a passion for cultural heritage and fashion, fostering connections based on our shared values.